Dog Way launches in Lidl Poland.
The natural treat brand Dog Way, part of the Assisi Group portfolio of brands, has secured a permanent national listing in Lidl Poland.
A first for the Assisi Group as it continues its strategy to grow organically throughout mainland Europe, three popular lines will be stocked in 840 stores across the country, allowing dog owners seeking to give their dogs a natural treats greater opportunity to buy 100% natural products.
With over 800 stores, Lidl continues to go from strength to strength and to be one of the limited number of branded offers listed in the pet category, it demonstrates both the fit of the Dog Way brand with Lidl and their customers as the natural dog treat market continues to grow.
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