
HiLife…. Loving Life
A brand centred on the immeasurable bond between owner and pet, new-look HiLife is a direct response to the specific wants and needs of pet food shoppers.

Extensive range for every breed and lifestyle
HiLife pets can enjoy different flavours to keep them interested, while owners can be reassured that it’s 100% natural, high in protein and has no artificial colours, additives or preservatives. HiLife Kitten and Puppy food provides support for growth and development, while our Adult and Mature SKUs provide everything for a healthy, happy life.
Reflecting the loving life of owners and pets
Our new look and feel is all about the immeasurable bond between owner and pet. With messaging centred on their loving life and eye-catching packaging that shows their pets in all their daft, perfectly imperfect and utterly real glory. Joyful, vibrant and genuine, we’re making pet owners everywhere feel truly seen and heard.

Industry-first RDA
Shoppers are undoubtably label-readers and pet owners are no exception. Our industry-first ‘Recommended Daily Amount’ tells shoppers at a glance that their much-loved pet is getting a complete and balanced diet.
Unique LifePlus™ ingredients
Customers see their pets as part of their family, so want to know that they’re giving them the best chance of a long, healthy and happy life. Our new LifePlus™ ingredients are life-stage specific and support crucial factors such as heart health, immune system, brain function, joints & bones and urinary health.
Convenient and cost effective
Shoppers want the best for their pets, but still need convenience and cost effectiveness. The entire HiLife range is complete, wet pet food. Wet food provides more water than kibble (particularly beneficial for cats) and also tastes and smells great (vital for dogs, especially if they’re fussy). HiLife can also be fed in combination with dry food, so pets can have a variety of food which – crucially – won’t go to waste.
Other News
Contact Us
To find out more about what we do and how we can help:
Contact
Assisi Pet Care Ltd
Pera Business Park, Nottingham Rd, Melton Mowbray,
LE13 0PB