Assisi Appoints Commercial Director Poland

On joining the company Piotr acknowledges that Petcare, as a category, offers an enormous opportunity not only to create value but also to be part of something extremely important for consumers.

Explaining further that “In Europe we are witnessing a fundamental change and redefinition of our relation to pets. This is both a challenge and responsibility for all market players. Basic calorie conversion is being replaced by humanisation trend, as we refer to ourselves as “pet parents” rather than “pet owners”, life expectancy for pets is increasing systematically. All these trends should only accelerate.”

Finally, adding “I am pleased to join the team and excited to be part of this change. Assisi Petcare has all tools and assets to be part of this fundamental change as one of key players in European petcare market. We are taking bold decisions – but this is the right moment to do so.”